Edvara — Beyond Academics
Project Description
Edvara came to us as a young education brand with strong conviction but no unified identity. Their decks, social content, and website each spoke a different visual language. We built the brand from the ground up - shaping a strategic position around “Beyond Academics, Guided Excellence” and creating a complete visual system that now defines how Edvara shows up across every touchpoint.
Problem
Edvara was growing faster than its brand. While the team had confidence in their teaching, their website, brochures, and social presence felt disconnected. The voice lacked distinction, the visuals felt inconsistent, and they needed a scalable brand system - not just a logo.
Fragmented Visual Identity
Every touchpoint — deck, social, web, print — used different fonts, colors, and tones. No two communications felt like the same brand.
Generic in a Crowded Market
EdTech is saturated with the same blue palette and soft sans-serifs. Edvara was blending in when their positioning demanded the opposite.
No System to Scale
With new programs launching and a team growing, there was no central document anyone could open to make the brand decision themselves.
Color Palette
Solution
We built Edvara a complete identity system around clarity, ambition, and momentum. From an upward-moving geometric “E” monogram to a purposeful color and typography system, every element was designed for consistency and scale — supported by a 37-page brand guide that keeps every touchpoint on-brand.
A Symbol That Means Something
The angular "E" monogram isn't decoration. It encodes growth and elevation - Edvara's core promise - into the shape itself.
Orange as a Statement
Blaze Orange (#FE6100) became the brand's signature - used sparingly, strategically, never as decoration. Standing out in a blue-saturated category.
A System Anyone Can Use
The 37-page guideline covers logo construction, clear-space rules, minimum sizes, color ratios, typographic hierarchy, and real application mockups. Every decision is documented.
Design Process
We began with two weeks of discovery - aligning with the founders, studying the market, and defining the brand position before any design work started. From there, we built the logo, visual system, and real-world applications, ending with a complete 37-page guideline. Each phase was reviewed and approved before moving forward.
Discovery & Strategy
2w
Logo Exploration
2wWordmark & Symbol Refinement
2wColor & Typography System
1wBrand Applications
2wGuidelines Document
2wThe System We Built
Style guide, components, screens.
Client Feedback
We came to Tarsh with a brand that looked like five different companies. Eight weeks later we have a real identity and a document our whole team uses. The orange is non-negotiable now — people on campus recognize it before they read our name.
